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Marketing Funnels: Understanding Marketing Funnels

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  • Stages Of Marketing funnels

Marketing funnels is a process or an environment created to attract prospect client and convert them to customers. Through this journey, a brand needs to nurture the audience and continue to convince them through the phases.

Marketing funnels involves process of the initial stages when someone dicovers your business, to the engagement stage, to the purchasing & then, repeat customer.

Marketing funnels also involves trying to convert those audience members into a customer and then convince them to continue to buying your products, ie. become a repeat customer.

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Stages Of Marketing funnels

Your Marketing funnels should include the following 5 stages: awareness, interest, consideration, conversion, loyalty. With careful analysis, a marketing funnel lets you know what your company must do to convince customers at each of this  stages.

Awareness

The first stage of Marketing funnels is awareness. This stage inolves making use tweets, a Facebook post shared by a friend, a Google search, or something else entirely.  This involves engaging potential customers through various means.

with events, advertising, trade shows, content (blog posts, infographics, etc.), webinars, direct mail, viral campaigns, social media, search, media mentions, and more. Here, lead generation takes place, as information is collected and leads are pulled into a lead management system for nurturing further down the funnel.

 

Interest

Once engagement is established through various digital means, interest develops when potential customers will like to know more about the company. This is potential customer’s learn more about the company, its products, and any helpful information.

The more positive information he gains about the brand, the more interested he becomes.

This is a crucial stage of the marketing funnel as it is chiefly at this stage that the prospective customer would want to remain in or leave the funnel.

So Marketers can take advantage of this stage to develop a relationship with prospect client. This is done through monitoring reviews of the products, testimonials from previous customers, having a great graphic interface to draw attention, delivering more information to the customer.

 

Consideration

In the stage of Marketing funnels, leads have been converted. So the next step for marketers is to send prospects more information about products and offers through automated email campaigns, webinars, e-books, case studies, and FAQs. while continuing to nurture them with targeted content, case studies, free trials, and more.

This stage marketers the opportunity to be the solution to prospect client. Marketers should be able to convince propect customers that their product & service is the best option and that they have all of the information that they are making the right decision. This is where the FAQs come into play. Your audience will want to know how your products work, the benefits, and most importantly the price.

 

Conversion

This stage of Marketing funnels indicates that prospects clients are ready to buy the brand’s product. This can happen when a product is placed in the shopping cart on an ecommerce website. During this stage, marketers should do everything they can to convert leads to customer.

A positive experience at this point gives the buyer satisfaction which then leads to brand loyalty & later referrals which then fuel the top of the marketing funnel, and the process begins again.

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Loyalty

Once you convert a lead into a customer, you’re still not done with Marketing funnels. Bringing back repeat customers is one of the best things you can do for your business, as it is often cheaper than generating a new customer. To bring back repeat customers and generate loyalty to your brand, there are a few things you can focus on. To begin, ensure that each customer has a positive experience. Even if there is an issue with the product or service, strong customer support can result in a positive experience for the customer.

You can also target these customers with messages encouraging them to come back. For example, you can send out an email recommending other products you offer based on their purchase history. In this stage, you should remind happy customers of their positive experience and encourage them to purchase again.

This stage also varies most in size from business to business. If you can provide ongoing product education and support, your customers will remain loyal and their value to you will grow.

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